The New E-Class

Mercedes-Benz is once again setting the standard with the new 2010 E-Class in terms of safety, comfort and advanced technology in it's market segment. The sedan further emphasizes the leading position held by Mercedes-Benz in the luxury class, with a unique combination of driver assistance systems. These include ATTENTION ASSIST, Lane Keeping Assist, Blind Spot Monitor, Adaptive Highbeam Assist and automatic emergency braking, which is activated under immediate threat of a collision.
Mercedes-Benz has improved the already exemplary long-distance comfort of the E-Class even further in the new sedan. Advances include intelligent bodyshell technology with up to 30 percent greater stiffness, further improved seats and a newly developed suspension system with shock absorbers that automatically adjust to the driving situation. The available AIRMATIC suspension now works together with a continuously variable electronic damping system.
The outstanding safety and comfort of the E-Class are matched by its environmental compatibility and economy. The E-Class comes to the U.S. market with V6 and V8 gasoline engines, as well as the groundbreaking 50-state 3.0 liter BlueTEC diesel (launching in CY 2010) - the worlds cleanest diesel engine, compliant with ULEV and Bin 5 standards.

The power plants of the new E-Class offer an outstanding combination of performance and efficiency. Engineers from every development department have worked together to optimize assemblies and components, saving fuel through reduced weight, new design, improved function or efficient energy management.
The work done in the wind tunnel was particularly successful. With a drag coefficient of only 0.25, the new E-Class is the world's most aerodynamically efficient luxury sedan. It betters its predecessor's already excellent Cd figure by another four percent.
Other measures include energy-saving control of the alternator, fuel pump, air conditioning pump and power steering. Displays in the speedometer inform the driver how much fuel is being consumed (miles per gallon), and advise when to shift up a gear to maintain a more efficient driving style.
The new 2010 E-Class Sedan will appear in U.S. showrooms in June 2009.
For more information, please visit Rusnak Mercedes-Benz Arcadia, located at 55 W. Huntington Dr., Arcadia, or call one of our Experienced Sales Associates at (888) 829-3912.

Big Night Out Raises Just Under $200,000

On Saturday evening, May 9, 600 guests attended the 12th Annual Big Night Out fundraiser for AIDS Service Center hosted at the Madison Heights home of Drs. Carmen Puliafito and Janet Pine. Guests dined on food stations from Minx Restaurant, La Grande Orange, Twin Palms, Bristol Farms, Green Street Tavern and Mijares with drinks provided by Ulima Vodka, Petron Tequila, & wine from Kendal Jackson & the private vineyards of John & Geri Cusenza.

Photos: Adam Southard Photography

Shoppers Flock To Westfield Santa Anita's Grand Opening Weekend Celebrating The New Promenade

On the weekend of May 9th, Westfield Santa Anita celebrated the Grand Opening of their new open-air retail expansion, The Promenade, which features over thirty new stores, such as Banana Republic, Coach and J.Jill, in a garden-oasis like setting. To commemorate the opening, Westfield, along with Rusnak Audi of Pasadena and other sponsors and brand partners, created a fun-filled weekend of experiential consumer activities which attracted record numbers of enthusiastic shoppers to The Promenade throughout the weekend.
The festivities kicked-off with a ribbon-cutting ceremony officiated by Westfield executives and elected officials on Thursday evening and was attended by Arcadia’s Mayor John Wou and State Assembly member Anthony Portantino. Shoppers were treated to samples of the cuisine from the new restaurants, while sponsors such as Starbucks passed out Iced Coffee with Milk and Glaceau supplied samples of Vitaminwater 10. Guests were also treated to a live concert by the California Philharmonic Orchestra. Rusnak Audi of Pasadena displayed their latest models on The Promenade as part of their Summer of Audi Sales Event and Lincoln displayed cars and held a test drive event.

“The Promenade is a one-stop shopping and family destination,” said Alan B. Cohen, Executive VP of Marketing and Partnership Marketing. “We’re thrilled to provide our customers with a weekend full of fun activities and brand experiences to promote our expansion and to bring visibility to all the great retailers and sponsors who have chosen to be a part of Westfield Santa Anita’s new Promenade.” Interactive consumer brand experiences were a key highlight throughout the weekend, with top sponsors offering something for everyone. Westfield retailers presented three fashion shows each day. Radio Disney, along with Special Artist Savannah, treated guests to live musical performances, while GizmoLive allowed consumers to test drive the hottest in electronic gadgets and gizmos ranging from cameras to desktop hard drives to HDTV’s. They also demonstrated how to create DVD movies from your VHS tapes.

“We’re extremely pleased to have launched our partnership with Westfield at their Santa Anita location,” said GizmoLive CEO Kevin Bradley. “It’s a terrific property and especially suited to our consumer electronics demo showcase. Our participation this past weekend in Santa Anita’s Promenade festivities marks the start of our intended long-term relationship with Westfield. And there’s no better place to reach consumers directly than in respected malls like Santa Anita and the rest of the Westfield family. It’s a great match.” The experiential marketing continued throughout the weekend, and included special activities geared towards kids, with sponsored events by The Natural History Museum, My Gym and It’s Kid’s Time Xtreme. The Natural History Museum created an Insect Show and Tell for bug lovers of all ages. A special two day interactive SPPKIDS Game Zone featured gaming, kiosks, educational contests and prizes. Meanwhile for the physically active, kids played at the My Gym exercise bonanza, where children of all ages romped on My Gym’s exclusive children’s exercise fitness wedge mats, tunnels, crayon balance beam, mat mazes, hanging bolsters and a nester mountain throughout the weekend.

Rusnak Auto Group and Wheel of Fortune
Celebrate 21 Years Together

This year Rusnak Auto Group and Wheel of Fortune celebrate 21 Years together! Rusnak Auto Group has been a proud sponsor of Wheel of Fortune and would like to congratulate the latest winners Judi Sausen (aired on April 28, 2009), and Javaid Siyali (airing May 22, 2009) on winning a brand new Audi TT Roadster from Rusnak Audi Pasadena!
An impressive 47 million people watch Wheel of Fortune every week, and its ratings rival most prime-time shows. Wheel of Fortune has been the #1 syndicated show on television since it premiered 25 years ago. Check your local listings and watch Rusnak Auto Group on Wheel of Fortune.

BMW 7 Series

New milestones of automotive progress are set from time to time: Now, as the new BMW 7 Series has been launched, it is that time again. As the world’s most successful purveyor of premium motor vehicles, BMW now presents the 5th generation of its flagship sedan, demonstrating once again how all-encompassing luxury can be combined and harmonized with the pleasures of dynamic performance.
The new 7 embodies luxury that inspires, driving dynamics that enthuse, and a visual presence that earns universal admiration. It is the product of a self-assured design philosophy and consistent yet ever-evolving engineering artistry. In great measure, this new sedan owes its unique, progressive character to an abundance of innovations whose purpose is to make driving a magnificent automobile – as well as riding in it – a memorable experience.
At the core of this experience are chassis engineering that sets new international standards and all-new powertrain technology. BMW, which introduced its Active Steering concept in 2004, now brings it to the 7 Series in a new, unique form: Integral Active Steering, encompassing not only the original variable-ratio front steering, but also, new rear-wheel steering. Acting as an overall system, the two capabilities deliver a new combination of handling ease, maneuverability and unrivaled stability in dynamic driving conditions: Integral Active Steering is included in the optional Sport Package.
The new 7 Series introduces Driving Dynamics Control, which enables the driver to select from four progressively sporty driving programs with the touch of a button. Driving Dynamics Control integrates Dynamic Damping Control (which has three-mode shock- absorber control) with transmission shift characteristics, engine response to the accelerator pedal, and steering assist and traction control level.
Active Roll Stabilization another BMW advance in handling and riding comfort, is yet another element of the available Sport Package: Via electro-hydraulically actuated anti- roll bars, ARS reduces body “roll” or lean in cornering to a minimum, greatly enhancing the feeling of road-hugging handling.
As always in BMW, the harmony of design and function is visible everywhere: for example, in the integration of door handles into the door panels’ chrome trim lines, or the door pulls as part of their contrasting trim material. Speaking of which: there are three choices of wood trim, four Nappa-leather interior color schemes, and the optional additional leather surfaces.
All these refinements and choices provide the interior counterpoint to the 12 available exterior colors, and enable customers to highlight classic elegance, sportiness or sheer luxury according to their personal tastes and preferences.
True to BMW tradition, the new 7 exploits the creation of a new vehicle generation to advance the art of chassis technology and engineering. Improving both driving dynamics and riding comfort are always the core goals of the transition to a new generation, and in these regards the new 7 upholds the tradition brilliantly.
Just as the new engine combines sporting performance with luxurious refinement, all- around new suspension technology endows the new 7 with uniquely agile handling for a luxury automobile, yet also an exceptional level of riding comfort. Beyond these “basics,” these new cars allow the driver to decide at any time what priority to assign to either of these attributes via the new Driving Dynamics Control.
For more information, please visit Rusnak BMW Westlake, located at 3645 Auto Mall Drive, Thousand Oaks, or call one of our Experienced Sales Associates at (888) 645-4297.

Hole In One Shot Wins Man a New Audi

Richard J. Whittet Jr., of Palm Desert won a 2009 Audi from Rusnak Audi (part of the Rusnak Auto Group) at the Loyola High School Alumni Golf Classic, held on May 11 at the Industry Hills Golf Course at Pacific Palms Resort. The winning shot was taken at Hole 5 on the Ike course at a distance of 193 yards.
The event raised over $70,000 for Loyola High School in Los Angeles.

Whittet, a graduate of Loyola’s class of 1983 and now a sales manager at New Horizon Mortgage, was on his last hole when he made the remarkable drive. The ball bounced once before rolling across the green and into the hole.
“I didn’t even realize what happened,” Whittet said. “People just started jumping up and down. The next thing I know, they tell me I won a car.”
Whittet was presented with his prize on May 14 at Rusnak Audi in Pasadena. He was able to choose any model valued up to $38,000.
The Rusnaks have deep ties to the high school. Paul Rusnak and his son-in-law Andrew Arizmendi are both graduates. Arizmendi’s son, also named Andrew, is a current student.
“We are absolutely thrilled,” said Liz Rusnak Arizmendi of Rusnak Auto Group. “We have been a part of this event for years. It’s a fun way to support Loyola High School and the impact they have on the young men of Los Angeles. We congratulate Richard on one incredible shot.”

The Rev. Greg Goethals, president of Loyola High School, thanked the dealership for their gift, “The success of this event depends on the immense generosity of friends such as Rusnak Auto Group. Their sponsorship helps to further the mission of Loyola - to provide an unparalleled education at an affordable cost. We’re excited for them and for Rich.”
He also saw the possibility of a higher power at work, adding with a wink, “Shots like that don’t happen every day. You never know.”

Bentley Pasadena Dynamic Drive Event

Bentley Motors, Inc. and Bentley Pasadena were delighted to invite a select few to experience the sheer exhilaration of Bentley vehicles right where the experts do: on the track.

Pasadena POPS

Summer 2009

June 19, 20, 2009
A Night In The Tropics
Latin passion heats up our opening weekend as The Pasadena POPS light up the night sky with compelling rhythms, rich musical colors, and vibrant melodies. Come with us to where the music sizzles and the pulsing beat is simply irresistible. Tango anyone?
All concerts take place at Descanso Gardens,
1418 Descanso Drive, La Cañada Flintridge, CA 91011.
Friday and Saturday concerts begin at 7:30 p.m.

July 17, 18, 2009
I Love Paris
Ah Paris, City of Light and inspiration of some of the most romantic music ever written. Stroll down the Champs-Élysées with us, sip the champagne, ogle the latest fashions and live La Vie en Rose as the POPS serenades you with everything from the immortal songs of Edith Piaf to the irresistible energy of an American in Paris.
All concerts take place at Descanso Gardens,
1418 Descanso Drive, La Cañada Flintridge, CA 91011.
Friday and Saturday concerts begin at 7:30 p.m.

August 14, 15, 2009
Star-Crossed Love
For some, falling in love is a “happily ever after” affair! For others, well, it's breathtaking, it's beautiful and it’s saturated with innuendo but somehow it just is not “ever after”! Join us as we visit the star-crossed loves of Romeo and Juliet, Superman and Lois, Batman and Rachel, Scarlett and Rhett.
All concerts take place at Descanso Gardens,
1418 Descanso Drive, La Cañada Flintridge, CA 91011.
Friday and Saturday concerts begin at 7:30 p.m.

September 11, 12, 2009
Genius Loves Company
Abraham Lincoln loved Verdi, Stephen Hawking loves Wagner, Dave Brubeck loves Bach, Frank Zappa loved Varèse, and Leonard Bernstein loved everyone! Geniuses have always been drawn to other geniuses.
All concerts take place at Descanso Gardens,
1418 Descanso Drive, La Cañada Flintridge, CA 91011.
Friday and Saturday concerts begin at 7:30 p.m.

The Pasadena POPS season at Descanso Gardens are proudly sponsored by Rusnak Audi Pasadena and Rusnak Volvo Pasadena, part of the Rusnak Auto Group.

Descanso Gardens is just 20 minutes from downtown Los Angeles, near the intersection of the 210 and 2 freeways. The Gardens are located at 1418 Descanso Drive, La Cañada Flintridge (take the Angeles Crest Highway exit from the 210 freeway). Gates open at 5:30 p.m. Show times are 7:30 p.m. on Friday and Saturday nights, 7 p.m. on Sunday nights.
For more information, call (626) 793-7172 or visit www.pasadenasymphony-pops.org.

Rusnak Audi Presents Fall In Love 2009

From The Rusnak Mailbox

Numerous letters of gratitude were received this month. Here is one we would like to share with you.

We start off this month’s mail with a wonderful letter to Haitham Fakhoury (General Manager Rusnak Jaguar):

Hi Haitham,

I LOVE my new Jaguar XF! Thank you so much for your attention to detail and for matching me up with this car. You were right, it is the perfect car for me - it's so comfortable, quiet and powerful. I don't ever recall a more personalized, speedy transaction every step of the way - you made it such a pleasure - right down to delivering some documents right to my doorstep! What a great surprise to see another gorgeous new Jag in the driveway right next to mine!

Thanks for everything!

Lisa Lopuck
Watercolors Redefined
www.lopuck.com

Dear Mr. Rusnak,

Good morning. I want to thank you so much for connecting me with Jerry at your outlet this weekend. I ended up buying the car. Everyone was tremendously accommodating and helpful – and the car was exactly what I was looking for.
This was my first time purchasing in a number of years – and to have it go so well was a treat. Thanks, so much. The next time you’re on campus, let me know. Would love to meet you.
All the best,

Ben Tomlin
Loyola High School

Dear Mr.Fakhoury,

Everybody was trying hard to win the Jaguar on Monday! I think there were two shots that came pretty close, maybe next year! The cars looked beautiful and certainly a lot of lust for them, I hope a sale, maybe? Thank you for all you do to support Flintridge Prep we truly appreciate you!

Xo’s Barb

P.S. If I can help you at any fundraising events I will surely try!
Barbara Ealy
Director of Special Events
Flintridge Preparatory School

Liz,

Steve and I want to thank you so much for inviting us to the Big Night Out. What a well run event, it was very nice! Thank you again we truly enjoyed it.

See you soon,

Sue Wilder
Glendale

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