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2009 Rusnak Reporter Archive
2008 Rusnak Reporter Archive


The Rusnak Reporter-April 2009
The Rusnak Reporter
 
 

April 30, 2009

  • The 2009 Porsche Cayman S
  • Rusnak Luxury Consignment Group
  • Rusnak Auto Group Launches Ultimate BMW Dealership
  • Rusnak Jaguar Hosts VIP Event Benefiting Five Acres
  • The Drive of Distinction at The Langham Huntington Hotel & Spa, Pasadena
  • It Takes a Village - Or a Car Dealership (As Seen in the LA Times)
  • Bentley Pasadena Supports The Ronald McDonald House
  • Rolls-Royce Motor Cars Pasadena - Providing True Customer Service
  • Rusnak Mailbox

Rusnak Offers of the Month

Pasadena

Click here for
our specials

866-516-4499
See More Specials


Westlake

For extra value see our specials

866-501-4811
See More Specials


Bentley

Pasadena

Contact us for
customized offers


866-625-1363
See More Specials


BMW

Westlake

Special deals going on now

866-501-4812
See More Specials


Jaguar

Pasadena

Click here for
our specials

866-648-8530
See More Specials


Maybach

Arcadia

Contact us for
customized offers


800-915-1796
See More Specials


Mercedes-Benz

Arcadia

For extra value see our specials

800-915-1796
See More Specials


Porsche

Pasadena

Online Parts Store Open 24/7
Equipment, Gifts & More

866-365-2022
Special deals going on now


Porsche

Westlake

Great Deals on Select New & Pre-owned Models

866-501-4813
Click here for our specials


Rolls-Royce

Pasadena

Contact us for customized offers


866-625-1363
See More Specials


Volvo

Pasadena

For extra value see our specials

866-501-4810
See More Specials


Hyundai

Loma Linda

Special Lease
On ’09 Genesis
“Car Of The Year”

866-752-3253
Special deals going on now



Dodge

Auto Outlet
Loma Linda


Great Selection
Used Cars, Trucks, SUVs, and more.

866-752-3253
Click here for our specials


Dodge

Auto Outlet
Westlake


Huge Selection
Preowned Makes, Great Prices!

888-712-7240
For extra value see our specials


Nitrogen-A New Rusnak Standard

Stay Updated!

To make sure you get each issue of
The Rusnak Reporter and all of our latest news, events, and hot promotions, be sure
to contact Rusnak Public Relations Department.

 

CONTACT Rusnak

 

Rusnak Auto Group
Supports
Upcoming Events

SAVE THE DATE!
May 4, 2009
Rusnak Jaguar Supports
Flintridge Prep School's Annual Fathers Club Golf Tournament
La Canada Flintridge

May 6th, 2009
Distinguished Speakers Series with Greg Mortenson

May 7, 2009
Rusnak Audi Supports
The Promenade Grand Opening at Westfield Santa Anita
Arcadia
5pm

May 8, 2009
Mercedes-Benz 2010 E-Class Salon Show
Rusnak/Arcadia
5pm

May 9th, 2009
Rusnak Auto Group supports AIDS Service Center's 12th Annual Big Night Out
Pasadena

May 11, 2009
Rusnak Audi & Rusnak Volvo Supports
Loyola High School Golf Tournament
Industry Hills

May 20, 2009
Bentley Pasadena Hosts
Continental Family Speedway
Fontana


The Rusnak Auto Group Offers The Following Luxury Automobiles

Audi Bentley
BMW Mercedez-Benz
Maybach Mercedez-Benz
Porsche Rolls-Royce
Volvo

The 2009 Porsche Cayman S

 


The 2009 Porsche Cayman S

Porsche is introducing a new model in the Cayman range. The new arrival, the Cayman S Sport, develops over 300 bhp from its tuned 3.4-litre flat-six engine and goes on sale this autumn.
Originally launched in November 2005, the Porsche Cayman S quickly became the benchmark sports car in the coupe segment, a position it has held ever since.
The latest Sport version combines the mid-engined dynamics of the Cayman S with the visual impact of the iconic 911 GT3 RS. In addition to a more powerful engine, the Cayman S Sport offers a high level of sports driving features and a bespoke range of colour combinations.
The appearance of the Cayman S Sport is striking, coming as standard in the 911 GT3 RS colours of Orange or Green and proudly bearing its model designation along its sides in black graphics. Further colours available on this special model are Black, Guards Red, Speed Yellow and Carrara White, as well as Arctic Silver Metallic available at extra cost.
With its black-painted alloy wheels, exterior mirrors and air intake grilles, the Cayman S Sport proudly displays its sporting credentials, which are underlined by the black interior design package and a unique, circular instrument display without the usual binnacle above. The alcantara finish on the gear shift, the handbrake lever, and the rim of the steering wheel also creates a purposeful ambience.
Over and above the 303 bhp (223 kW) power unit, the sporting character of the Cayman S is further emphasised by offering Porsche Active Suspension Management (PASM) as standard, which lowers the car by ten millimetres. Five millimetre spacers push outwards the 19-inch SportDesign wheels in the wheel arches, providing further visual appeal and boosting cornering performance.
Bi-Xenon headlights, the Sports Chrono Package and sports seats in leather as standard enhance the appeal of the car, and a sports exhaust system combined with twin tailpipes completes the picture.
These versions of the Cayman S are limited to an exclusive series, each one proudly bearing their edition number on a plaque on the glove box.
For more information on the 2009 Porsche Cayman S, contact Rusnak Porsche Pasadena, located at 325 West Colorado Boulevard in Pasadena (888-231-8552), or Rusnak Porsche Westlake, located at 3832 Thousand Oaks Boulevard in Thousand Oaks, (888-828-4162).



Rusnak Luxury Consignment Group


Rusnak Luxury Consignment Group

We are inviting ultra-luxury customers to consider consigning their vehicle through us. Our experienced sales staff, vast customer list, marketing process and retail showroom allows us to expose your exotic car to a very qualified audience without the stress, time and expense of selling it on your own.
Although this program will evolve as we move forward, we have developed a brochure and a webpage that outlines our approach.



Rusnak Auto Group Launches Ultimate BMW Dealership



Jim O’Donnell, President of BMW of North America LLC joined Paul Rusnak and over 350 guests to launch the Ultimate BMW Dealership in Thousand Oaks, California. The Rusnak Auto Group recently completed construction of the 225,000 square foot, technologically advanced, six-story BMW building after a decade of planning and an investment of $47 million.

Jim O'Donnell, President of BMW North America, LLC and Paul Rusnak, CEO Rusnak Auto Group


“It is the Ultimate Dealership for the Ultimate driving machine. Possibly the finest BMW Center we have worldwide,” said O’Donnell as he delivered a message at the Grand Opening event.
The state-of-the-art facility holds sixty two technologically advanced service bays, an underground Certified Pre-owned showroom, a complete Auto Detailing spa and one of the largest selections of BMW’s in Southern California.

Ken Christ, General Manager, Rusnak BMW Westlake, Victoria Pearson, COO Rusnak Auto Group, Jim O'Donnell, President of BMW North America, LLC and Paul Rusnak, CEO Rusnak Auto Group, Thomas P Glance, Mayor of Thousand Oaks, and Robert Frisch, BMW VP Western Region


In the current demanding and difficult automotive environment, BMW dealers have maintained their strong and stable franchises. “Our dealers have led the way with a stronger emphasis on the used car business and it has helped buffer the consequences of declining new car sales in the US,” said O’Donnell. “Early on, we and our dealers recognized this opportunity and the used car business has become an even more important part of our strategy for our US success.” O’Donnell also noted this action is bringing new and younger customers into the BMW family, even in the current economic climate.

“When you’ve been in the car business for 50 years, you learn that continually raising the bar is essential to growing your business,” said Paul Rusnak. “Our relationship with BMW has been outstanding and we are pleased to help elevate their sales and service experience to a higher standard.”

Chef from Pierre's Catering


The guests toured the 263,000 foot dealership while sipping champagne and wine. Irresistible hor d’oevres were provided by Pierre’s Catering.
Rusnak BMW Westlake is located at 3645 Auto Mall Drive, Thousand Oaks. (888) 645-4297. Hours of operation: Monday-Friday 8:30am-9:00pm, Saturday 9:00am-6:00pm, Sunday 10:00am-6:00pm. Service hours are Monday-Friday 7:30am-6:00pm.



Rusnak Jaguar Hosts VIP Event Benefiting Five Acres


Marianna Bayramian, Dianne Garettson, Liz Rusnak Arizmendi, Lisa Lopuck, Jenny Dennis, Anahid Arsuruhni


Five AcresIt was a fabulous evening on Green Street in Pasadena as Rusnak Jaguar and Scarlet Tea Room hosted an exclusive “Diamonds and Jewels” event on April 23rd. Guests mingled over champagne and hors d’oevres as they shopped the 2009 Simalor Collection of the designer’s magnificent jewelry. Live auction items from Edwards-Lowell Furs of Beverly Hills donated stunning cashmere and fox trim cape to benefit Five Acres. A silent auction of 50 items raised funds for this non-profit organization. Susan Silverman, Director of Annual Giving Five Acres introduced Emmy Award Winning Actor, David Scott Lago from The Young and the Restless, as the emcee for the evening.

Actor and Emcee, “The Young and The Restless” David Scott Lago and Mike Conley


Margaret Morici, Event Manager Five Acres, Haitham Fakhoury, General Manager Rusnak Jaguar, Liz Rusnak Arizmendi, and Karen Mikaelian, Owner Scarlet Tea Room

Model from Edwards-Lowell Fur Beverly Hills


Haitham Fakhoury, General Manager Rusnak Jaguar, welcomed the clients as beautiful 2009 Jaguar XF and XK purred on the sidewalk. The 150 guest raised $10,000 for Five Acres.

Five Acres, The Boys' and Girls' Aid Society of Los Angeles County, is a child and family services agency that strengthens families and prevents child abuse through treatment and education in community-based and residential programs. Originally founded as an orphanage in 1888, today Five Acres offers an array of services including residential care and education, mental health services in homes and schools, foster care and adoptions, and domestic violence prevention. Five Acres has been accredited since 1957 and is one of the few agencies in Los Angeles County accredited by the internationally recognized Council on Accreditation (COA). For more information, please visit www.5acres.org.

Photos: Adam Southard Photography and Nancy Larson Photography



The Drive of Distinction at The Langham
Huntington Hotel & Spa, Pasadena


James Solomon, General Manager, Western Region Rolls-Royce Motor Cars North America and Andrew M. Arizmendi, General Manager, Rolls-Royce Motor Cars Pasadena

On Tuesday, April 28th, 2009 Rolls-Royce Motor Cars North America and Rolls-Royce Motor Cars Pasadena hosted the Drive of Distinction at The Langham Huntington Hotel & Spa, Pasadena. The Drive of Distinction was an exclusive invitation to experience four of the finest cars ever produced by Rolls-Royce. During the unique event, guests were given unprecedented access to the latest collection. The four models that epitomize the modernity, styling and technological sophistication of 21st century Rolls-Royce. Guests had the opportunity to drive and explore each model, and to experience first-hand their distinct character and driving dynamic.


For more information on Rolls-Royce, visit Rolls-Royce Motor Cars Pasadena, located at 297 West Colorado Boulevard in Pasadena, or contact on of our experienced sales associates at 888-238-8976.



It Takes a Village - Or a Car Dealership
(As Seen in the LA Times)


LA TimesShe was sinking in a soured economy until co-workers gave her a hand up by sending her Down Under.
Employees at the Rusnak/Pasadena auto dealership chipped in to pay the way to Australia for car saleswoman Sue Ellis after she learned that her elderly mother was facing a cancer operation there and had a roughly 20% chance of surviving.
From the Janitor swabbing the showroom floor to the mechanics hunched over engine blocks in the back of the car lot, 50 colleagues at Rusnak Volvo scraped together $969 to buy a round-trip ticket and pay Ellis’ expenses for her hastily planned trip.
“I was overwhelmed when they told me what they’d done,” said Ellis, a native Australian.
“I’m victim of the recession and I didn’t have the money to get home. I was so tormented thinking I would never see my mum alive again.”
Ellis, 59, has worked 14 years at the Colorado Boulevard car lot. Because her pay is tied to commissions on new car sales and leases, her income shrunk dramatically in the souring economy. New-car sales figures for Volvo’s western region show a 60% drop during the period between February of last year and last month.
From their Pasadena lot, workers have watched anxiously as nearby Ford, Nissan, Acura and Mitsubishi dealerships closed.
Dealership receptionist Jill Williams began the campaign to help Ellis. Williams sits a few steps from a gleaming silver Volvo C70 convertible, directing visitors and callers to sales-people and service writers.
Williams has had her job for 11 years and knows her fellow employees well. She was upset when Ellis confided that her mother had been diagnosed with stomach cancer and was facing emergence surgery. Ellis mentioned that she last visited her mother 3 1/2 years ago and lacked the money for another trip.
“I sat here trying to figure out how to get Sue to Australia. I finally sent out e-mails on some computer social networking websites asking people if they were willing to give up their frequent-flier miles to help,” Williams said.
When she got no response, Williams received the go ahead from dealership managers to appeal to colleagues.
She told new-car salesman Hector Altamarano about Ellis’ dilemma, and he started looking for discount airfares and doing financial calculations.
“He did the math and figured if we could find 18 to 20 people willing to give $55 each, we could do it,” Williams said.
They concluded that was an unrealistic goal in today’s difficult automotive-sales climate. “So we decided to ask people just to give what they could,” she said.
Everyone was eager to help Ellis. “You’re willing to sacrifice the smaller things for something like this,” said mechanic Albert Montoya, who gave up a week’s worth of lunch money for his fellow worker.
Al Ramosser, the dealership’s maintenance man, summed the situation up this way: “We all have a heart. We all felt what she was going through.”
Several of the dealership’s former employees learned of the effort and donated. “One pulled up 15 minutes before we closed one night and handed me $40,” said Mohamed Sidahmed, the lot’s General Sales Manager.
The workers were still short as the flight deadline approached, so the dealership’s general manager, Yohan Haddad, contributed the final $200.
“This business can be a challenging business,” said Haddad. “But here, people watch each other’s back.”
Ellis managed to get to the Australian stat of Victoria in time to visit with 84-year-old Coral Ellis for several days before her surgery. “I knew she would perk up and go into that operating theater really fighting if she could see me. She’s a gusty, gritty lady,” Ellis said.
Her mother survived the February operation and is recovering in the hospital.
After the surgery, Ellis called the dealership to share the good news. She was back at work this week, thanking everyone on the car lot in person.
“If it weren’t for my friends here, I don’t know that Mum would have survived,” she said.

You can meet these wonderful people at Rusnak Volvo Pasadena, located at 2025 East Colorado Boulevard in Pasadena or call them at 888-248-0366.



Bentley Pasadena Supports
The Ronald McDonald House


Liz Rusnak Arizmendi and Sindee Riboli, Board of Trustee Member of the Pasadena Ronald McDonald House

On April 29, Sindee Riboli, Board of Trustee Member of the Pasadena Ronald McDonald House and her husband Steve Riboli, invited 50 guests to a Special Evening at the Pasadena Ronald McDonald House. Police Chief Bernard Melekian and his wife, Nancy, joined Ronald McDonald as they toured the house.

Past and future presidents from Tournament of Roses and distinguished guests from the local community enjoyed the house. The Special Evening was followed by a wine tasting dinner at the San Antonio Winery/Riboli Family Wine Estate in Los Angeles. Bentley Pasadena, part of the Rusnak Auto Group, is a sponsor of “Shine on Harvest Moon Gala” which will take place on September 12, 2009 at a private estate in Pasadena.  For more information on the Pasadena Ronald McDonald House visit www.pasadenarmh.org.


Donna Pierson and Paul Rusnak, CEO Rusnak Auto Group with Ronald McDonald


Guests enjoy the tours of the Ronald McDonald House

Photos: Adam Southard Photography


Rolls-Royce Motor Cars Pasadena -
Providing True Customer Service


Gerald Freedman, Sales Manager, and Andrew M. Arizmendi, General Manager, Rolls-Royce Motor Cars Pasadena

If asked what reasons one might have not to purchase a Rolls-Royce Phantom, one often gets remarks such as ‘the car is too ostentatious’ or ‘I am more into sports cars’ but a remark such as ‘my garage is too small’ is frankly rare amongst our discerning customers.
This however was exactly the problem a client from California was faced with:

In 2007 this customer had played with the thought of acquiring a Phantom for his birthday, but refrained from doing so because he was not able to find a contractor to make the necessary renovations to his garage in time.
One year later, this same customer came to see Gerald Freedman at Rolls-Royce Motor Cars Pasadena at Rusnak/Pasadena and again expressed interest in the car, provided that he could find a contractor to finish his garage in time. Gerald reacted quickly and arranged for a contractor who made all the necessary changes within the limited time frame of only three weeks – Customer Service in true Rolls-Royce Fashion!



Save The Date

Distinguished Speaker Series


Greg MortensonOn Wednesday, May 6th, 2009, Distinguished Speakers Series of Southern California will present Greg Mortenson. In 1993, this hiker drifted into an impoverished Pakistan mountain village after a failed attempt to climb K2. After he regained his health, he promised to return and build a school. Over the next decade he has built over 60 schools educating over 25,000 children especially girls. He is a living hero to rural communities of Afghanistan and Pakistan, where he has gained the trust of Islamic leaders, commanders and tribal chiefs for his tireless efforts. He is one of few foreigners who has worked extensively in the front lines of the war on terror. His book Three Cups of Tea: One Man’s Mission to Promote Peace…One School at a Time was a best seller. This brilliant storyteller is a real-life Indiana Jones and a testament to the power of the humanitarian spirit. Rusnak Auto Group has been a proud sponsor of the Distinguished Speakers Series for the past 8 years. To purchase your season tickets, please visit them online at www.speakersla.com or call Kathy Winterhalder at 310-546-6222.



AIDS Service Center's Big Night Out 2009

Big Night Out 2009

It is with great pride and excitement that AIDS Service Center (ASC) invites you to its 12th annual Big Night Out on Saturday, May 9, 2009. Tickets are $200 per person.
Join us for a gala reception to kick-off the evening at the home of Drs. Carmen Puliafito and Janet Pine, a large estate built in 1915, in the Madison Heights area of Pasadena.

4:30 p.m. to 7:00 p.m.
Kick-Off Reception and Auctions
at the estate of Drs. Carmen Puliafito and Janet Pine.

Enjoy hors d’oeuvre by Pasadena’s finest, to include Twin Palms. Bid on a wide variety of silent and live auction items including unique dining and entertaining options, travel packages to wonderful destinations, one-of-a kind services and priceless artwork.

6:30 p.m.
Live Auction
Auctioneer –Jim Ciccolo
Auction items include 40 bottles of wine, a collection of items from THE Design Group, including items from Outdoor Elegance, Bang & Olufsen, ALNO & others, Wolfgang Puck catering for 10, a one week stay at the gorgeous Bed and Breakfast, Mi Besito, in San Miguel de Allende, Mexico, a one week stay in Puerto Vallarta, Mexico, and a one week stay in Hawaii (including airfare).

7:00 p.m.
Depart for private dinner parties

8:00 p.m.
Dinner parties begin

AIDS Service Center is located at 909 South Fair Oaks Ave in Pasadena, CA 91105. For more information or to purchase tickets contact Anthony Guthmiller at (626) 441-8495 x241, e-mail amg@aidssc.org or visit us online at www.aidsservicecenter.org.



From The Rusnak Mailbox

Rusnak Mailbox

Numerous letters of gratitude were received this month. Here is one we would like to share with you.

We start off this month’s mail with a wonderful letter to Paul Rusnak:

Dear Paul Rusnak,

I am writing in regards to a purchase me and my husband made at your Pasadena Jaguar dealership in March ’09. We purchased a 2006 S Type, and after owning several cars both Domestic and Foreign, we decided too try a Jaguar for the first time. Needless to say, we are very pleased with our purchase. I would also like to mention the service was great, your salesman David Panosyan was very professional and patient with us. He was truly a pleasure to have worked with, both my husband and I would definitely recommend David to all our friends and associates; he was a joy to work with and is an asset to your company. Having worked in customer service over twenty years (which isn’t an easy task) David demonstrated the very best skills one can display.
Again Thank You for the best experience we have had in a long time from a vehicle purchase. Looking forward to our next purchase from you!

Mr. and Mrs. Ernest E. Lofton


Hello Everyone

We netted a almost $10,000 from last nights festivities! Whoohoo! We cannot thank all of you enough for the love, time and trouble it took to make this happen on behalf of the children and families we serve.

Thanks again…

Five AcresKind regards,
Margaret Morici
Event Manager
www.5acres.org


Dear Sales,

Thanks for referring my friend Lee Winikoff to Marty Goodman at your Porsche store in Westlake. Lee had an incredible buying experience & actually raved about the service Marty provided to him. Lee has been in sales for over 20 years & has never seen such a high level of salesmanship. Needles to say he is very happy in his new Porsche.

Thanks for sending him to Marty.

Dereck Messana
Director, Sales
Adlink


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