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2010 Rusnak Reporter: January | February | March | April | May | June |
2009 Rusnak Reporter Archive
2008 Rusnak Reporter Archive
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Stay Updated!
Rusnak Auto Group Supports Upcoming Events
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The All-New 2011 Porsche Cayenne
Porsche dealers around the country are continuing to expand their dynamic and practical vehicle offerings with the addition of the all-new, more powerful, more fuel efficient, more luxurious and more comfortable 2011 Porsche Cayenne S and Cayenne Turbo. Both new models begin arriving this weekend at Porsche dealerships around the country. The new 2011 Cayenne S and Cayenne Turbo models are set to build on the Cayenne SUV’s excellent sales success. Since 2002 Porsche has sold more than 280,000 Cayennes worldwide, with more than 88,000 sold in the United States through May 2010 (nearly 58,000 were V8 models). The 2011 Cayenne, truly an all-new model, features:
The North American Cayenne model range will include four models: the 2011 Cayenne, Cayenne S, Cayenne S Hybrid and Cayenne Turbo. The S and Turbo models are available now, with the Cayenne and Cayenne S Hybrid in dealer showrooms this fall. Engines include a 300-horsepower 3.6-liter V6 in the Cayenne, a 400-horsepower 4.8-liter V8 in the Cayenne S, and a 500-horsepower twin-turbocharged 4.8-liter V8 in the Cayenne Turbo. Cayenne S Hybrid: Porsche performance plus city and highway efficiency Yet the highlight is the new Cayenne S Hybrid featuring a highly sophisticated parallel full hybrid system. With a combined power output of 380 horsepower from the supercharged V6 combustion engine and an electric motor, Porsche’s first production hybrid combines the performance of a V8 with the economy of a V6. Through continuous interaction between the 3.0-liter supercharged V6 and electric motor, the Cayenne S Hybrid focuses on maximum efficiency. Depending on driving conditions, either drive unit can operate independently or together. The 47-horsepower (34 kW) electric motor is the ideal partner for the 333-horsepower engine, which produces high torque at low engine speeds, with peak torque at 428 lb-ft at just 1,000 rpm. The electric motor and supercharged V6 are connected by a decoupling clutch, and the sophisticated Hybrid Manager constantly coordinates their complex interaction through intelligent management of the clutch to make the transition among various driving modes seamless and comfortable. Like many hybrids, it can cover short distances on electric power alone, free of emissions and noise up to 60 km/h or almost 40 mph but has the potential to further enhance fuel economy at high speeds. When the Cayenne S Hybrid does not need drive power and the driver lifts off the accelerator at speeds up to 97 mph, the gasoline engine can be completely switched off and disengaged from the drivetrain through the decoupling clutch, enabling the vehicle to ‘sail’ or coast along without combustion or electric power. Porsche Intelligent Performance across entire model range In addition to Porsche’s new eight-speed Tiptronic S transmission with a wide range of gear ratios, other factors also contribute to a reduction in fuel consumption. Specifically this includes the Automatic Start Stop function (first introduced on the Panamera), efficient thermal management of the engine and transmission cooling circuits, on-board electrical network recuperation, variable deceleration fuel cut-off and the Cayenne’s intelligent lightweight construction. Thanks to the combination of material weight minimization and overall changes in the vehicle concept such as the new, active and extra-light all-wheel drive system, overall weight savings in about 400 lbs. when compared to the previous models. The benefits are not only better fuel consumption and lower CO2 emissions, but also improved performance, agility and handling. The official Cayenne S and Cayenne Turbo EPA fuel economy figures are 16 mpg city/22 highway and 15 city/22 highway, respectively. Cayenne and Cayenne S Hybrid fuel economy ratings will be announced shortly before they come to market in the fall. None are subject to a gas-guzzler tax. For more information visit Rusnak Porsche Pasadena located at 325 West Colorado Boulevard, Pasadena or call one of our Experienced Sales Associates at (888) 257-9487. Or visit Rusnak Porsche Westlake located at 3832 Thousand Oaks Blvd, Thousand Oaks or call one of our Experienced Sales Associates at (888) 661-8984. Back to top^
Royal Underground on the Rooftop at Rusnak BMW Celebrating in Style
Cool vibes and spectacular views set the tone for the evening of June 17, 2010. Rusnak BMW Westlake hosted the launch of the all new 2011 BMW 5 Series and a Rock Fashion Show by Royal Underground featuring Nikki Sixx and Kelly Gray benefiting Childrens Hospital Los Angeles. Guests were chauffeured to the red carpet on the roof in new BMW’s. They mingled and enjoyed “Royal-tinis” sponsored by Effen Vodka and wine sponsored by Paul Hobbs Winery. Hors d'oeuvres were sponsored by Bristol Farms and Pierre’s Catering. The fashion show featured the Fall 2010 line for Royal Underground. 
Royal Underground has the aura of un attainability personified by Nikki and Kelly, and the motifs and edgy cool that make you think ‘rock star’. It’s cloaked in intrigue, long on comfort, and as impressive as a combination of Nikki Sixx and Kelly Gray could be thought to be. It’s cashmere and antiqued leather and carries details that you come across by chance, like naughty little secrets. It’s an outgrowth of a world that loves its hardcore rock music but hungers for prestige. It’s for people that don’t scrimp on what’s on their skin. The state of the art dealership also displayed a BMW 5 Series Monster car sponsored by Monster Energy Drink. DJ LuvMachine from 98.7FM spun the rooftop with rock & roll sounds all evening.  
The event was also sponsored by G&C Event Production, Gold Class Cinemas, Suzanne McNulty Photography, Paloma & Friends Salon, and The Promenade Westlake. Raffle tickets were sold to raise money for the Trauma Program at Childrens Hospital Los Angeles. Some of the items included a Judith Lieber purse, a Palm Springs vacation rental donated by Laurie & Chris Baer, “Tonight Show” tickets, and a BMW for the weekend with a Royal Underground leather jacket. Childrens Hospital Los Angeles was present to accept the check. 
Photo Credits: Suzanne McNulty Photography
Los Angeles Times Magazine Rock/Style Featuring the 2011 Jaguar XJ
On Tuesday night, June 1st, LA, Los Angeles Times Magazine took over Drai’s Hollywood to present “Rock/Style: A Night of Music+Fashion” in celebration of its June music issue. Common hosted the exclusive event and sponsor Jaguar Cars and Rusnak Jaguar Pasadena turned up the sleek quotient with all-new Jaguar XJ’s gracing the club’s entrance, while Macy’s strutted summer’s hottest fashion trends including those from designer Jessica Simpson and the gift bag included bottles of the specially blended OPI Rocks L.A. nail lacquer. 
Guests were also treated to Moscow Vodka, Sapporo, Hornitos Tequila, Conjure Cognac, Eternal Water, Brachetto wine, and Rockstar energy drink.    
Rusnak Supports the Chinese CEO Luncheon at the Arboretum at Cal Tech
Rolls-Royce Motor Cars Pasadena and Bentley Pasadena were present at the Chinese CEO Luncheon at the Arboretum at Cal Tech in Pasadena on June 2nd, to present the new Rolls-Royce Ghost for test drives. The group consists of highly recognized Chinese business leaders in the community and internationally that are CEO’s of their businesses. Rolls-Royce is designed for individuals of distinct character and savoir faire and this vehicle delivers on both fronts, the Ghost is geared toward the Rolls-Royce driver who wants a vehicle that can be driven every day and may be appealing to a broad variety of individuals. 
Photo Credits: Suzanne McNulty Photography
Rusnak Audi Pasadena Teams Up Again With Bang & Olufsen
On Thursday, June 3rd Bang & Olufsen introduced the new BeoVision 10, the flattest television ever. The BeoVision 10 is the newest masterpiece from Bang & Olufsen – designed to be a piece of art in your living room while delivering a full spectrum of stereo sound. 
Rusnak Audi Pasadena was on hand with beautiful vehicles featuring Bang & Olufsen audio systems. Demonstrations of these powerful sound experiences were available during the event. 
Fireworks POPS Spectacular at the Rose Bowl
Rusnak Jaguar Pasadena is a proud sponsor of the Pasadena POPS. For more information, call (626) 793-7172 or visit www.pasadenasymphony-pops.org. Back to top^
2010 Hyundai Hope On Wheels Tour
Since 1998, Hyundai Hope on Wheels has donated more than $14 million to children’s hospitals nationwide to help kids fight cancer. Every time a new Hyundai vehicle is sold in the U.S., $5 is donated to Hope on Wheels. Hyundai Hope on Wheels is led by an executive board of Hyundai dealers. The Hope on Wheels Tour is the united effort of Hyundai dealers across the country to raise awareness about childhood cancer and celebrate the lives of the courageous children battling the disease. This summer, the Hope on Wheels Tour will travel to 42 children’s hospitals across the country and donate more than $2 million to support further training and research for doctors involved in childhood cancer research, making it the largest single year of donations in the organization’s history. Hyundai Hope on Wheels designates the medical professionals supported by these donations as Hyundai Scholars. 
The 2010 Tour will also host Handprint Ceremonies for childhood cancer patients, both past and present, at the 42 children’s hospitals receiving donations. The symbol of the Hope on Wheels Tour is a white Hyundai Santa Fe covered with colorful handprints representing childhood cancer patients from all over the country. The Handprint Ceremony celebrates the courage of childhood cancer patients by capturing their colorful handprints on the white Santa Fe; children attending the ceremony are asked to lend a hand and place their own handprints on the car to commemorate their battle with cancer. Why handprints? Because there's nothing more personal than a handprint – and the goal of the Hope on Wheels Tour is to share the personal triumphs of each of these children with other childhood cancer patients and their families across the country. Whether it's completing a round of chemo, celebrating a beautiful new head of hair or receiving a clean bill of health, one childhood cancer patient’s milestone can be another's symbol of hope. This year Hope on Wheels has selected a new National Youth Ambassador who will travel the country to share her story of hope and survival and raise awareness for the need to fund childhood cancer research. Brianna Commerford was diagnosed with stage IV Hodgkin’s lymphoma when she was just ten years old – she spent most of her fourth grade school year in clinics and hospitals as she received treatment for cancer. Thanks to advances in research and great care from her doctors, two years later Brianna is healthy and in remission and thrilled to share her story as part of the Hope on Wheels Tour. For more information on Hyundai Inland Empire located at 25072 Redlands Blvd., Loma Linda, California 92354, or visit them online at iehyundai.com or call one of our Experienced Sales Associates at (888) 712-7348. Back to top^
APLA Applauds Rusnak Jaguar
Wonderland, the biggest dance party of L.A. Pride, took place in the historic backlot of Paramount Studios, a location unrivaled anywhere in the world. Wonderland has become the standard by which all Los Angeles parties are measured, with its carnival rides, aerialists, stilt walkers, surprise performances, and over 3,500 attendees. Every year, a portion of the proceeds from the event is donated to APLA to provide life-saving food, dental care, housing help and other vital services to Angelenos who are living with or affected by HIV/AIDS. 
“As government funding dwindles for HIV/AIDS care and prevention, contributions from generous private donors are more important than ever,” explained APLA Executive Director Craig E. Thompson. “That’s why we’re delighted to recognize Rusnak Jaguar Pasadena, one of LA’s premier auto groups, as one of our newest supporters.” The Rusnak Auto Group and Rusnak Jaguar Pasadena have a long tradition of supporting local charities as well as selling fast sedans and sports cars which provide customers with comfort, refinement, and an unrivalled driving experience. ABOUT AIDS PROJECT LOS ANGELES (APLA) AIDS Project Los Angeles (APLA), one of the largest non-profit AIDS service organizations in the United States, provides bilingual direct services, prevention education and leadership on HIV/AIDS-related policy and legislation. With more than 25 years of service, APLA is a community-based, volunteer-supported organization with local, national and global reach. For more information, visit apla.org. Back to top^
Rusnak Volvo Supports “Puttin' On The Ritz: Steppin Out to Find A Cure” Gala
From The Rusnak Mailbox
Numerous letters of gratitude were received this month. Here is one we would like to share with you. We start off this month’s mail with a wonderful letter to Rusnak Audi Pasadena General Manager Mike Bradford: Hello Mike, Thank you for the follow up email. John Edwards and Emin Noorijanian helped me to pick out the car I wanted without any hassles. They were very professional, easy to talk to and understand, followed up efficiently with everything I asked for (worked around my schedule) , and provided excellent customer service! I would definitely go back to those guys on my next purchase with Audi. Thank you again, Jennifer Lee
Dear Brian Beatt, General Manager Rusnak Mercedes Benz Arcadia, I want to thank you for such an enjoyable experience in the purchase of my new Mercedes! From the first time I stepped foot into the dealership, I was treated graciously by a staff that really understands the value of customer service. Our salesman Scott Hong did a fabulous job of securing the exact car I wanted. I love my new Mercedes! Your customer for life, Alison & Sam Lockwood
Dear Mr. Ken Christ, General Manger Rusnak BMW It is I that should be thanking you for being such a champion for injury prevention and pedestrian safety in children. CHLA is so fortunate to have such an advocate in you! We had a wonderful time at the unveiling of the all new 2011 BMW 5 Series and look forward to attending and supporting future Rusnak Events. We appreciate all that you do and look forward to being there tomorrow evening. Helen Arbogast, MPH, CHES Injury Prevention Coordinator Trauma Program Childrens Hospital Los Angeles 
Costco Kudos to Michael Phelan, Internet Sales Associate, Rusnak Audi Pasadena: If it wasn’t for Michael searching for the right color and vehicle I wouldn’t be driving my Audi today! He was the BEST and went over and beyond to assist me. Suzann L. Michaels
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Rusnak Auto Group celebrated with the Pasadena POPS at their inaugural new summer home on June 19 located on the spacious Lawn adjacent to the Rose Bowl! The sky was filled with an explosion of color and delighted guests senses with a feast of musical favorites from Carmen, Firebird and Swan Lake to Bohemian Masquerades, Saber Dances and Toreadors. The POPS and the world-famous performers of Cirque de la Symphonie dazzled everyone with a display of thrilling acrobatics and breathtaking theatrics set to music.
Hyundai Inland Empire is a proud sponsor of the 2010 Hope on Wheels Tour. 2010 marks the twelfth year that Hyundai and its dealers have been committed to supporting the fight against childhood cancer. What began in 1998 as a local initiative supported by New England-area Hyundai dealers to raise funds for the Jimmy Fund at Boston’s Dana-Farber Cancer Institute has evolved into Hyundai Hope on Wheels, an independent 501(c)(3) nonprofit organization which is supported nationwide by all of Hyundai’s 780 dealers and Hyundai Motor America.
AIDS Project Los Angeles (APLA) recently lauded local automotive dealer Rusnak Jaguar Pasadena for its sponsorship of Wonderland, West Hollywood’s premier annual gay Pride party. A portion of Wonderland proceeds benefits the agency’s life-sustaining care, prevention, and advocacy programs for Angelenos who are affected by HIV/AIDS.
